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Jib - Turning a fragmented medtech site into a conversion-focused acquisition engine
Design
Quentin Guérandel
Dev
Jib
Impact
The redesigned site is currently in development. Success will be measured against:
Metric | Target |
|---|---|
Time to value | Visitor understands JIB's offer in under 10 seconds |
Bounce rate | Improvement (-20%) vs. current |
Pages per session | Improvement (>3) vs. current |
Qualified contact requests | Increase +10% in demo and devis requests |
Occupational therapist engagement | Webinar views and resource downloads +15% |
Overview
Redesigned the full website of Jib, a French medtech company developing assistive technology solutions for people with disabilities, to improve comprehension, trust, and conversion across three distinct audiences: families, occupational therapists, and healthcare facilities.
Challenge
Jib's existing site failed to reflect what made the company genuinely different. The product names (Jib Home, Jib Eyes) meant nothing to first-time visitors who think in terms of "adaptive home automation" or "eye control". The site buried three critical reassurance levers that drive every decision in this market: financing (90% of projects are fully covered by MDPH), the central role of occupational therapists, and the quality of after-sales support.
Three distinct audiences arrived with different needs. Families and caregivers were overwhelmed and unsure if any solution would fit their specific situation. Occupational therapists, who drive 60 to 70% of all recommendations, needed technical proof and peer validation. Healthcare facilities were focused on budget cycles and staff time savings.
The goal: create a single, clear entry point that speaks to all three audiences in under 10 seconds, removes the financing objection early, and converts visitors across the full funnel from awareness to qualified contact.
Solution
The redesign was structured around one principle: show the human outcome first, the technology second.
Key design decisions:
Outcome-led hero: "Solutions for living more independently, whatever your disability" with immediate trust signals (1,000+ people supported, 40+ facilities, ESUS label) rather than leading with product names
Navigation reorganized around user intent: mega menus structured as "Controlling your environment" and "Communicate effortlessly" rather than product names, matching the vocabulary users actually search for
Testimonial section as conversion anchor: video mosaics featuring real users by name and condition placed high in the page to create immediate projection and emotional connection
Financing treated as a feature, not a footnote: a dedicated section surfacing that 90% of projects have zero out-of-pocket cost, with three clear sub-sections covering aid types, occupational therapist-built dossiers, and typical remaining charge
Webinar section on the homepage: targeting occupational therapists directly with educational content by product line, addressing their need for technical proof and peer validation without creating a separate journey
Branching qualification form: a multi-step form routing visitors across three distinct paths (communication tool, home automation, medical facility) with contextually adapted questions at each step. Each branch surfaces relevant reassurance signals and a real testimonial in the sidebar, ending on a personalized contact request. The form replaces a generic contact page with a guided diagnostic that qualifies the lead before any human interaction
Full sitemap redesign: 20+ page architecture covering product pages, resources, financing, support, and institutional pages, each with consistent section structure (Hero, Solution, Testimonials, Steps, Financing, Reassurance, FAQ)
Atomic component system: modular components (Mega Menu, Nav Links, Product Cards, Testimonial Cards, Step Timelines, FAQ Accordions) built for consistency across desktop and mobile
Warm, expert visual identity: deep forest green, coral and yellow accents, custom illustrations of people in real disability situations, avoiding both the clinical coldness of medical sites and the over-designed feel of tech startups
