Context
Ouihelp is a home care service operating through a network of local agencies, where each one of them has its own landing page. More than 80% of visits come from mobile, and the pages are the main entry point for families urgently searching for home assistance.
Problem Space
Ouihelp’s landing pages were performing well but could be optimized to better convey the brand’s values of trust, care, and reliability throughout the user journey.
Preliminary interviews showed that families needed more guidance and emotional reassurance before taking action. Testimonials, process clarity, and financing information were not prominent, and CTAs were sometimes hidden or competing with the cookie banner. The objective was to increase the conversion rate by at least +10% through a redesigned landing page and A/B testing.
Solution Space
I redesigned the landing page structure to humanize the experience and build trust.
A new hero section, clearer and more impactful, highlighting “Aide à domicile” and the local city, with a visible CTA.
Stronger social proof with reviews, testimonials, and press mentions.
A simple step-by-step explanation of the process to reassure families.
Dedicated sections for financing options and the unique benefits of Ouihelp.
Accessibility improvements across the page: better text readability, color contrast, mobile perf optimization and clear CTA placement.
Impact
The new landing page design is currently being tested in an A/B experiment running until November 2025. Early indicators suggest higher engagement, with stronger scroll depth and improved CTA visibility. The goal is to increase conversion by +10%, which would represent several hundred additional leads per month and a significant increase in qualified prospects once results are consolidated.
All Works
