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Ouihelp - Driving conversion through a redesigned landing experience
Year
2025
Design
Quentin Guérandel
Dev
Lilian Barbe
Context
Ouihelp is a home care service operating through a network of local agencies, each with its own landing page. Over 80% of traffic comes from mobile, and these pages act as the main entry point for families urgently looking for home assistance. The landing pages performed well but represented a key opportunity to better reflect Ouihelp’s values of trust, care, and reliability while improving conversion.
Problem
User interviews revealed that families needed more guidance and reassurance before taking action.
Key information such as testimonials, process clarity, and financing options lacked visibility, while some CTAs were hidden or competing with the cookie banner.
Challenge
Improve clarity and trust across the journey, with a target of +10% conversion rate uplift through a redesigned landing page and A/B testing.
Solution
The landing page was redesigned to humanize the experience and strengthen trust.
Key improvements included:
A clearer, more impactful hero section highlighting local services with a visible CTA
Stronger social proof through reviews, testimonials, and press mentions
A simple step-by-step explanation of the service process
Dedicated sections for financing options and Ouihelp’s key differentiators
Accessibility and mobile optimizations to improve readability, performance, and CTA visibility
Outcomes
The redesign was validated through an A/B test running from September to November 2025.
Results:
+10% increase in page-to-lead conversion
+23% improvement in lead-to-prospect conversion
+25% more qualified leads entering the acquisition funnel
The new landing page now serves as the baseline for future acquisition optimizations at Ouihelp.
